Avatar Coffee Roasters Blog

Jared Hales

How does roasting affect flavor in coffee?

Most of us have a general idea of what type of coffee or roast we prefer to drink, but what impact does the roasting process really have on the flavor of our favorite coffees?

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Jared Hales
Gigesa Washing Station in Shakiso, Guji, Ethiopia.

Gigesa Washing Station in Shakiso, Guji, Ethiopia.

The Gigesa washing station is owned and operated by Mr. Faysel Abdosh who started his exporting company in 2009 and continues to grow with more and more washing stations. We absolutely love the washed coffee from Gigesa Station for its consistently sweet and delicate cup profile.

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Jared Hales
Recipes: AeroPress

Recipes: AeroPress

The AeroPress is one of our favorite coffee brewers for so many reasons. It is easy to use, extremely durable, compact and most importantly it can produce some truly exceptional cups of coffee. Read on to learn our go-to recipe using the Prismo attachment.

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Jared Hales

Jauja: The family jewel in Antigua, Guatemala

The beautiful farm of Jauja (pronounced “how-ha”) is one of the oldest coffee farms in Guatemala. Jauja is a family jewel that has been kept through generations. The word itself is synonymous with “the good stuff” in English. 

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