Who we are
We are Avatar Coffee Roasters.
We devote ourselves to providing transcendental experiences that encourage renewed rituals to create virtuous cycles in support of individual empowerment.
In the Southeastern region of Brazil are picturesque villages along winding roads perfectly peppered with family farms. Rolling hills, teeming with wildlife, surround valleys and plateaus. And lush greenery stretches long into the distance until rows upon rows of coffee trees come clearly into view. There, the sheer size of its industry's workforce is second only to the force of nature. Specialty coffee is incredible. Its people are inspirational.
It's hard to imagine Avatar Coffee Roasters without this experience. After all, Patrocínio is where it all began for Kelly and Pavan, two US immigrants who turned their attention toward their well-being in Kelly's homeland of Brazil by distancing themselves from the unending demands of their daily lives. They reflected on their first company and how their intent to serve—instead of being another soulless, mega-funded corporation focused on business metrics—led them to thrive despite shuttering the doors of one operation. This experience defined the year 2017 for them. Even still, the sense of purpose it revealed to them is freeing.
Today, their people-first approach guides Avatar Coffee's devotion to fostering the human spirit’s drive to become more by cultivating deeper relationships that uplift our communities, locally and at origin. Our small, diverse group is growing and includes experts in logistics, accounting, coffee quality, leadership, cafe management, service experience, and roasting who uphold the brand. Aside from our curated coffee selection is our dedication to providing transcendental experiences that encourage renewed rituals to create virtuous cycles in support of individual empowerment.