Jared Hales

Defining Avatar Coffee roast levels

To assist in choosing the right roast profile for your preference, we have created a quick reference to describe each roast level.

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Jared Hales

How does roasting affect flavor in coffee?

Most of us have a general idea of what type of coffee or roast we prefer to drink, but what impact does the roasting process really have on the flavor of our favorite coffees?

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